Gun Safety Sample Essay Example For Students

Gun Safety Sample Essay From my research. I have discovered that there are many plans. web sites. booklets and categories available sing gun safety. I learned of assorted organisations such as the ATF ( Alcohol. Tobacco and Firearms ) and the NRA ( National Rifle Association ) that make it their precedence to acquire the word out about the importance of gun safety. This safety information is non merely for the individual utilizing the gun. but is besides for the people environing the individual utilizing the gun. Harmonizing to my research from a old class in which I wrote on gun safety. I learned that gun purchases are on the rise. hence doing a higher hazard of hurt from deficiency of gun safety cognition. Detecting resources that are current and dependable can determine larning about gun safety into an educational experience. When trusting on assorted beginnings for information. confirm that they include recent updates available including any new Torahs that were implemented. For illustration: North Dakota late made alterations to their concealed carry permits necessitating physical shot trials. doing it to go about impossible for some aged individuals to obtain a licence ( â€Å"Institute for Legislative. † 2009 ) . When reexamining outdated demands you may fall into this class. I believe one of the chief jobs in people geting more cognition about gun safety is that they either 1 ) feel like they already know plenty. 2 ) feel like it is non of import or 3 ) are non cognizant of the available stuff and classs. Working Thesis StatementAccepting the cognition that guns are unsafe and doing certain you take a safety class will do you a safer gun proprietor. Some gun partisans believe that taking a safety class is unneeded. Peoples think they already have adequate cognition and believe that larning about gun safety is non of import. Inevitably. when people believe they know all there is to cognize. person gets hurt. Gun safety is of import and so is taking dependable resources. The figure of people buying pieces is on the rise. hence doing cognition about gun safety more of import than of all time. Information produced by a fabricating company of guns and/or ammo should be more accurate than seeking for random resources with unfamiliar writers. The National Rifle Association has a plan called â€Å"Eddie Eagle† that was intended to help parents in developing the gun safety accomplishments of their kids. This plan is designed for parents to demo their kids how to properly manage guns if found and no grownup is present. â€Å"According to federal statistics. there are guns in about half of all U. S. households† ( â€Å"Information for Parents. † 2009 ) . Knowing this statistic makes the demand to learn kids about gun safety even more pressing. The NRA web site offers tonss of information that teaches gun partisans about guns. hiting. ammo and more. Having your kid see that others are taking a safety class and besides hold the same regard for guns as their parents will assist to reenforce what the parents are seeking to learn their kids. Gun safety is non merely for grownups. but for any and everyone who may utilize or be around person utilizing a gun. Mentions National Rifle Association. ( 2009 ) . Eddie eagle information for parents. Retrieved April 25. 2011. from hypertext transfer protocol: //www. nrahq. org/safety/eddie/infoparents. asp National Shooting Sports Foundation. ( 2009 ) . Safety and instruction. Retrieved April 25. 2011. from World Wide Web. nssf. org/safety

Wordfence vs Sucuri Which Is the Best Free WordPress Security Plugin

Both Wordfence and Sucuri are popular and reputable security plugins that will keep your WordPress website safe and secure. However, while these two solutions both aim to secure your site, in this Wordfence vs Sucuri comparison, you will find that there are some important differences.In this Wordfence vs Sucuri comparison, we will look in-depth at the free versions of these security solutions, comparing their:Key featuresMalware scannersFirewallsUser experienceLet’s get started Wordfence Security Firewall Malware Scan Author(s): WordfenceCurrent Version: 7.4.0Last Updated: August 22, 2019wordfence.7.4.0.zip 96%Ratings 135,846,747Downloads WP 3.9+Requires Wordfence is the most popular WordPress security plugin. It includes an endpoint firewall and malware scanner, as well as a suite of additional features. Wordfence offers a range of premium plans, as well as its renowned free service.So, let’s check out the key features provided via the free Wordfence pluginW eb application firewall (WAF)Malware scannerSecurity alerts and reportingFile repairReal-time user monitoringSucuri: An overview Sucuri Security Auditing, Malware Scanner and Security Hardening Author(s): Sucuri Inc.Current Version: 1.8.21Last Updated: May 9, 2019sucuri-scanner.1.8.21.zip 88%Ratings 5,232,030Downloads WP 3.6+Requires In contrast, Sucuri is a cloud-based platform that works with any content management system. That said, WordPress is a specialist area of expertise for Sucuri, and their free WordPress plugin can easily be installed and set up on your website to help keep it secure.Like Wordfence, Sucuri also provides a range of premium plans. However, lets concentrate on the free plugin here are its top features†¦Remote malware scanningBlacklist monitoringSecurity hardeningSecurity notificationsPost-hack actionsSo now we know a little about what each plugin offers. Next in this Wordfence vs Sucuri guide, let’s next look in-depth at how these featu res compare†¦Wordfence malware scannerThe Wordfence scanner searches your site for traces of malware, malicious URLs, and any patterns of infections. It does this by examining all of your website’s files, themes, plugins, and posts. It also monitors your server, and among other tasks, checks to see if your IP address is being used for malicious activity.During the scan, Wordfence compares your files to those in the WordPress repository, and then alerts you to any changes. You can then authorize Wordfence to repair the files, restoring them to the original repository version. By default, Wordfence runs a scan from your server daily to check on the status of your website. However, you can also run manual scans with just a click of a button.Sucuri malware scannerThe Sucuri malware scanner scans your website for†¦MalwareBlacklist statusWebsite errorsOut-of-date softwareA core integrity check also identifies if any core WordPress files have been modified or removed. Sucu ri will then alert you to any file changes on your website, malicious threats, or blacklists. It will also make Post-hack recommendations on how to deal with problems or further secure your site.The key difference between the Sucuri and Wordfence scanners is that the Sucuri malware scanner is a remote scanner, whereas the Wordfence scanner is server-side. Therefore, the Sucuri scan is far from 100% accurate, as your website could be hosting malware that doesn’t show up on the front-end of your site.However, the tradeoff is that Wordfence will use more server resources during its scan. If you prefer a more comprehensive off-site scan, check out the MalCare plugin.Wordfence firewallThe free Wordfence plugin includes a web application firewall (WAF) that identifies and blocks against malicious traffic. Not only does it protect against common web-based attacks, but the firewall also focuses on diagnosing WordPress-specific threats that target the WordPress core, themes, and plugi ns. The WAF also runs directly from your server and monitors regular visitors and activity on your website, which helps it to identify anything out of the ordinary.Other features of the Wordfence firewall includeBrute force attack protection Wordfence enforces brute force attack protection, locking out password-guessing attackers, and helping you implement strong passwords.Rate limiting You can opt to block crawlers that are using too many resources or stealing content.Blocking Powerful blocking features let you set your own blocking rules and block traffic based on IP, IP range, hostname, browser, or referrer.Firewall rules, malware signatures, and malicious IP addresses are updated constantly by the Wordfence security team. However, your firewall will only be updated against the latest security threats in real-time if you upgrade to the premium Wordfence packages.Using the free plugin, you will need to wait 30 days for any new firewall rules to run on your website, which means you wont get protection against zero-day exploits in the free version  (AKA brand new exploits that have only just been discovered).Sucuri firewallUnfortunately, if you opt to use the free Sucuri plugin, you won’t find a firewall amongst the features on offer. Therefore, although the free version of Sucuri will scan your website and report any abnormalities, it in no way blocks attacks.Sucuri does offer its own WAF, but only on its premium plans.Wordfence vs Sucuri: Other featuresLet’s have a look at some of the other features that these two security plugins provideWordPress hardening Sucuri provides a range of WordPress hardening options, including blocking PHP files, blocking theme and plugin editors, and much more, all of which you can configure to suit your needs.Live traffic options The Wordfence live traffic tools shows what is happening on your site in real-time, including user logins, hack attempts, and firewall blocked requests.Reporting Both plugins aler t you of any security breaches via email.Support Wordfence and Sucuri both provide extensive knowledge bases. However, for both free plugins, support from the developers is only available via the WordPress repository support forums.So now that you know how the features of these two free plugins compare, let’s next check out the user experience of Wordfence vs SucuriWordfence: Ease of useYou can install Wordfence for free from the WordPress.org plugin directory:Once you have installed the Wordfence plugin, you will be asked to provide an email for security alerts, and agree to the terms and conditions of the service.Select Wordfence Dashboard from your WordPress menu. Here you will find an overview of the features available and your security analytics, as well as quick links to access the different tools and help documentation.Wordfence provides helpful pointers, talking you through the different features and how you can use them to protect your website. This is an effective way to introduce users to the Wordfence dashboard and help people get the most out of the service.Wordfence firewallTo access the Wordfence firewall settings, select Wordfence Firewall from your Wordfence menu. To start with, the firewall will be in Learning Mode, which allows Wordfence to learn about your site and understand how to protect it. Wordfence advises that you leave the firewall in learning mode for at least a week before it is activated.By clicking on Manage Firewall, you can configure the firewall settings, including brute force protection, and IP blocking.If you select the Blocking tab you can create blocking rules and view any blocks that have already been set up.Wordfence malware scanThe Wordfence malware scan will automatically run once you have activated the plugin. Alerts will also automatically be sent once you have added your email address during plugin set up. However, by selecting Wordfence Scan from your WordPress menu, you can create custom scan configura tions.Within the Wordfence dashboard, there are also numerous links that will take you to relevant help articles in the Wordfence knowledge base.Under the Scan dashboard, you can view your scan results, and take action on any issues that may have been uncovered.For a more detailed look, check out our full Wordfence guide.Overall, Wordfence is easy to set up, with hints and tips provided en-route to ensure you configure the plugin in a way that works for your site. So how does this compare to the user experience provided by Sucuri? Let’s find out†¦Sucuri: Ease of useLike Wordfence, you will also find the free Sucuri plugin in the WordPress repository.Once installed, Sucuri will ask you to generate an API key. This will connect your website to the Sucuri cloud and ensure you can access all the plugins features.By selecting Sucuri Dashboard from your WordPress menu, you will find the results of your site’s malware scan, which automatically runs after you activate th e plugin. You can also select to force start a new malware scan.Click on Settings Hardening to view and activate the numerous preventative measures this plugin provides. You can both Apply and Revert hardening features, depending on your security needs.Under Settings Post Hack,  Sucuri provides a range of recommendations on how to clean up your website. These include the option of resetting security keys, user passwords, and installed plugins.Sucuri also provides an easy user experience, with set up being pretty self-explanatory. However, this plugin doesn’t provide the helpful hints that you will find when using the Wordfence plugin. Therefore, if you want further clarification on the features offered, you will need to consult the Sucuri knowledge base.Final thoughts on Wordfence vs SucuriBoth Wordfence and Sucuri have created effective free WordPress security plugins. However, as this Wordfence vs Sucuri guide shows, these security plugins  do have different features and end-goals. @wordfence vs @sucurisecurity - which is the best free #WordPress security #plugin? 🔒 Click To Tweet The Sucuri plugin was originally designed to simply support the premium Sucuri plans, and although it provides an impressive malware scanner, you will need to upgrade to access the Sucuri firewall. Therefore, if you want a free security plugin that not just monitors your WordPress website, but also blocks security threats via a WAF, then Wordfence is the tool for you.Have any questions about which is the best free WordPress security plugin for your site? Ask away in the comments!Free guide5 Essential Tips to Speed Up Your WordPress SiteReduce your loading time by even 50-80% just by following simple tips.

Gain Sharing Essay Research Paper Gain SharingEmployers free essay sample

Gain Sharing Essay, Research Paper Addition Sharing Employers are frequently faced with the challenge of looking for ways to hike productiveness and profitableness while at the same clip, actuating employees to carry through organisational ends. For many employers, variable wage programs have risen to run into this challenge. A variable wage program ties pay additions to increased public presentation and productiveness. One of the more popular group variable wage programs is called addition sharing. Under addition sharing wage plans, both the employer and the employee benefit from increased productiveness. Therefore, addition sharing has frequently been referred to as a win-win wage plan since it is an inducement scheme that ties wage to productiveness. Gain sharing is a type of inducement program designed to increase productiveness by associating wage straight to specific betterments in a company s public presentation. Gain sharing is used chiefly when quantitative degrees of production are of import steps of concern success. We will write a custom essay sample on Gain Sharing Essay Research Paper Gain SharingEmployers or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Additions are shared with unit/department employees on a monthly, quarterly, biannual or one-year footing harmonizing to some predetermined expression calculated on the value of additions of production over labour and other costs. The program lets employees harvest some of the wagess of their attempts through teamwork and cooperation and by working smarter and harder. Derive sharing programs offer the followers: + Directly ties pay to some of import step of company public presentation + Results in productiveness betterments when installed + Appropriate for all groups of employees + Improves communications and teamwork among employees + Increases employee consciousness of # 8220 ; the large image # 8221 ; + Improves occupation satisfaction and employee dealingss + Increases employee engagement through engagement in the system Gain sharing wage plans have the undermentioned disadvantages: + Time devouring to plan, implement and administer + Requires employee orientation, instruction and preparation + Accurate and timely production and cost informations must be available + If non already in topographic point, addition sharing requires a displacement to participative direction and employee engagement Once you decide to add a addition sharing program to your company you must pick the type of program you wish to implement into your company. The followers is a description of different types of programs a company could implement. A Value Added Plan is the cost of stuffs and services is subtracted from gross revenues to find a value added figure. Employee costs are so compared to this figure to get at a value added index. This index is compared to value added for future periods to find if there has been an betterment in productiveness. To the extent that employee costs are less than would be the instance by using a value added index to a value added, there is a productiveness addition to be shared. A major challenge with this type of program is taking the effects of mechanization from productiveness additions. The Rucker Plan, basically, this is a value added program that contains particular accommodations to account for base pay and other monetary value alterations, capital outgos, a nd other costs unrelated to em ployee productiveness. The Scanlon Plan is one of the more familiar addition sharing programs. It involves ciphering entire paysheet costs and spliting by gross revenues plus finished stock list figures to find a program ratio. Employee portions of productiveness additions are determined by betterments of this ratio. The Improshare program tells that increased productiveness is determined by looking at the figure of working hours that are saved in bring forthing a figure of finished units in a given period of clip as compared to a basal period. Its advocates emphasis that this step leads to less waste and better quality control since merely finished merchandises are used in mensurating the additions. The following is the Par Plan. This program goes beyond other addition sharing programs by honoring any successful attempt to better productiveness. It does non individual out additions entirely from a productiveness betterment point of view. A â€Å"par† figure is determined base d on all fabrication costs compared to gross revenues. Any betterment in this ratio determines the addition to be shared. The Gallway Plan gives employee inducements. The inducements under this program are based entirely on decrease in labour costs. The labour value of each merchandise is determined and becomes a footing for finding the addition in productiveness that is shared with employees. The first measure in planing a addition sharing plan is to find what is to be accomplished by establishing a addition sharing program. Is the aim to better productiveness? To cut down costs? To keep or increase market portion? Is the aim to better organisational communicating, employee dealingss or to advance employee engagement in the organisation? Is the nonsubjective to replace a compensation construction that no longer reinforces organisational ends such as improved merchandise quality or client service? The following phase is to find how employees will be grouped under the plan. Will employees be grouped by geographic location, merchandise or service line, organisational group, payroll class or other employee features? However the group is defined, it is of import that it be self-contained and able to work as a # 8220 ; team. # 8221 ; The 3rd measure in developing a addition sharing program is to find what steps of public presentation are necessary to run into the declared aim s of the addition sharing program. Measurements may be fiscal, operational or a combination of fiscal and operational. The 4th measure in developing a addition sharing program is to plan the cardinal elements of the plan. Key issues at this phase include how make you mensurate productiveness steps and award fillips, managing fluctuations in public presentation, and apportioning or sharing the additions. After the program has been developed and administrative issues addressed, the following measure is to implement the program and acquire employees actively involved in a squad attack to public presentation betterment. This measure might be accomplished by utilizing formal or informal suggestion systems, quality circles, developing Sessionss or put managed work groups with regular meetings. The concluding measure after the program is implemented is to guarantee that it stays current with the development of the organisation. During this stage of the procedure, a clear statement of progr am paperss sketching conditions under which the program may be suspended, terminated or modified should be developed.

Pret A Manger Internationalization strategy Essay Example

Pret A Manger Internationalization strategy Essay Example Pret A Manger Internationalization strategy Paper Pret A Manger Internationalization strategy Paper Secondly, it is interesting to study how this brand has landed to face the increasing competition on the fast food market (Eat keeps opening new stores, Struck starts selling sandwiches and even Ginsburg and MS are places where people go and buy their lunch). (Nee LEE, 2014) prà ªt A Manger is a British company created in London in 1 986 by two friends, Sinclair BECAME and Julian METCALF. Prà ªt, as this company is more commonly called, is a private company, which does not accept franchising. Prà ªt owns 335 shops all over the world, amongst which 21 3 are in the United Kingdom. The company is very profitable since the annual sales worldwide represent an amount of IEEE million. Preps customers can either eat or drink in the restaurants, either take away, or order Prà ªt delivery at home. The message Made Today, Gone today, that can be read on every Press product, sums up the mission of the company: the products sold are fresh, made from natural and good ingredients. They are ready-to-eat, known as gourmet and seen as sophisticated products, to suit the tastes of the target market. They are also convenient to satisfy businessmen and women with a tight schedule. The values of Prà ªt are quality, healthy food, ethics and sustainability. Prà ªt provides work to 7,1 00 employees. It stresses the importance of having a friendly staff. Also, to match its strong Corporate Social Responsibility, Prà ªt defends the employment of homeless people and people who come from disadvantaged backgrounds. Moreover, the company puts in place the project that consists in donating unsold sandwiches to homeless people. Prà ªt also wants to hit the environment consciousness of the customers by spreading an environmental friendly brand image. For example, in the 1 9905 they stopped using plastic boxes and started using boxes made of cardboard. So Preps target market is this following type of customers: business refashions, who are environmentally conscious, clean and sophisticate and who adopt a healthy lifestyle. (Dave WALLER, 2012) Prà ªt is a very successful brand in its national country. There are 213 Prà ªt shops in the United Kingdom and sales per store are twice as high as those of the competitors that are Costa Coffee or Struck for example. In order to understand this success since 1 986, we have been through a PESTLE analysis regarding the fast food and take-away market. Politic The British government launched a plan to fight against obesity and to spread a healthy lifestyle. Indeed, The Department of Health, in the frame of its 2013 policy of reducing obesity and improving diet, fixed the following objectives: By 2020, we want to see a downward trend in the level of excess weight in adults and a sustained downward trend in the level of excess weight in children. Lane Ellison MM, 201 3) Economic As consequence of the crisis, the purchase power decreased so people changed their consumer habits and focused on cheaper take-away options, which, therefore, became more popular. Social Prà ªt matched the populations awareness of the importance to have a healthy way f life, as the growing concern of the population about ethics and sustainability. Technology Prà ªt updated its services by offering delivery options. The use Of the Internet and therefore of the technologies to promote, communicate about the brand and enable online orders was a very efficient strategy. The companys current international operations and strategy Currently, Prà ªt A Manger is settled in the United Kingdom, in France, in the United States and in Hong Kong. Prà ªt also tried to enter the Japanese market but it happened to be a failure. Prà ªt A Manger decided to go abroad for several reasons. The main one is the dangerous expansion of strong and already global brands, such as Subways or Struck Struck is already implemented in 55 countries- that threatened prà ªt market shares. Secondly, it is naturally a profit-driven decision. By looking abroad, Prà ªt identified promising market opportunities that the United States, China or Europe represent. The final reason is the expansion in the United Kingdom that appears limited eventually. However, Clive SCHLEP, the current Chief Executive Officer of the company remains optimistic regarding the constant growth of Prà ªt in the United Kingdom. We keep on thinking that London cant take any more, he said in an article in The Guardian (Rebecca SMITHIES, 201 0), but every year we have some very strong openings. He asserts that the brand can rely on the shops opened in much crowed areas such as airport or train stations, areas where the customers that Prà ªt targets spend times every day. In 2000, Prà ªt widened its ambitions and started to expand abroad. The first foreign market the brand targeted was the United States. They opened there their first shop in New York in 2000. The main challenges were to create solid partnerships with American suppliers and to rain the New Yorker staff The US expansion was successful, thanks to the strategic alliance with McDonalds, which bought 33% of Prà ªt shares. The company benefited from the expertise, the country knowledge and the network in the food industry of McDonalds. As a result, the brand was well accepted in the new market since American and British share the same Western cultural eating habits. American associates the brand with a British image, I. E. Fast and healthy. Thus, by the end of the year 2013, Prà ªt had opened 36 restaurants in New York, 9 in Chicago and 3 in Boston (Rebecca SMITHIES, 2010). Along with its strategy to become global, Prà ªt tried to enter the Japanese market in 2002. Japan appeared as a very promising market because of its large population that easily welcomes what comes from the Western countries. Moreover, the Japanese are quality conscious consumers who spend about 20% of their budgets on food. On the other hand, entering this new market was a real challenge. As we know, many global brands have already failed in this county, such as Google, Ebay or Burger King. The mode of entry strategy was to create a 50/50 joint venture with McDonalds Japan. This strategy was legitimate regarding its success in the US. But unfortunately, McDonalds which had been present in Japan for a long time, decided to cut its prices down in 2003. Prà ªt, at a too early stage on this new market, could not follow the decision. So as a result, McDonalds announced the end of the partnership with prà ªt. Therefore prà ªt was forced to close all the shops down in 2004. (Jinee LEE, 2014) How can we explain the failure of Prà ªt In Japan? First, timing was simply wrong. In 2002, Japan had suffered from the mad cow disease, which represented a big disadvantage for a food company. Secondly, Prà ªt leaned too much on its partner. The company relied only on McDonalds arrest knowledge and information so as a consequence, it lacked of market awareness. Besides, Preps expansion on the Japanese market was too ambitious: 14 stores were opened at once, it was a gambling strategy. And finally, prà ªt had not well understood the customers expectations. Japanese customers care about the taste, the cost and the ambiance. Prà ªt sandwiches were too expansive and they did not suit the customers eating habits (Michael Fitzpatrick, 2004). The brand launched its first shop in France in Paris in 2012. Contrary to the implantation in the United States, which had been seen as fast, Prà ªt gradually expanded in France. Ahead the company made a lot of research about the French tastes to make sure that they were pin pointing the right target markets. France was a strategic market to enter because of the cultural French habit that consists in spending 30 minutes in average on lunch break to eat. In order to succeed there, Prà ªt also adapted the food offers to the French customers to their tastes. As an example, more French baguettes than British puddings Were sold in Prà ªt stores. The results were the following in France: sales were 15% higher than the average in the UK (Rose Jacobs and Jennifer Thompson, 2012). II. Three potential target markets Brazil Why this country? First of all, the group chose Brazil because the country itself is a strategic point of entrance for the Latin America at the economic, political and social levels. In the last five years, the world has been looking to this BRICE country as one of the most emergent economies in the world. With nearly 200 million people and a GAP of $2. 4 trillion and $11,875 per capita, Brazil represents the new breath of Latin America (Reuters, 2010). When it comes to a country, the group had to reflect individually about all the advantages and disadvantages of settling down the operations in Brazil. However, sooner we concluded that a country that produces one third of all the coffee produced in the world and that has maintained this position for around 150 years should be the right decision for Prà ªt A Manger. To conclude, the overview of why the group chose Brazil as one of the three target countries for Pretax Mangers expansion is becalms Brazil has been consolidated as the 7th largest consumer market in the world with $1. 37 trillion. Likely to impact? Economic Reasons The economic reasons regarding why we choose Brazil as a target country for Prà ªt A Mangers expansion were the most pondered within all the reasons u to the countrys emergent economy at all levels. Brazil is mainly characterized by a large and well-developed agricultural, where obviously the coffee beans production is included, services and manufacturing sectors. After 2010, the confidence of investors and consumers in the economy returned which resulted in an increase of the GAP growth of 7. 5% (Remuneration International, 2010) and from that time line the economic performance has been positive. Since the beginning, Prà ªt A Mangers expansion has been prudent and conscious to each country. They prefer establish in big and metropolitan cities and after depart to other places within he same country. For the company, the cities ROI De Jeanine and So Paulo are the most indicated because it is where the flow of tourists and the number of habitants is the highest in Brazil. With the objective of calling external investors and companies, the Brazilian government reduced the corporate tax rate from 34 to 25%, which is really beneficial to Prà ªt A Manger in order to generate future profits (Beseechers, 2013). Demographic and social reasons From 2013 to 2014, Brazil increased its population growth in about 0. 8% and its birth rate stands for 14. 72 births per 1 ,OHO habitants (CIA, 2014). According o the population graph, the median age for males is 29. 9 years and for the females is 31. 5 years. It is also observable on the graph that the predominant age ranges are the ones from 25 to 29 years and from 30 to 34 years, which represent the youth of the Brazilian labor force. In addition, it is important to mention that, as a result of Dilemma Rouses policies, the labor force has become more and more qualified because in a macroeconomic view Brazil wants to match the external investment requirements with a qualified labor force in order for multinational companies to settle their production lines and warehouses. Pretax Manger would have to take this point under consideration because they do not have any operations settled yet so this variable costs would affect their growth rate and the return on investment over the first years. Since 201 0, Brazil spends 5. 8% of their GAP on education (CIA, 2014) because they know that this subject will have a great impact on the countrys productivity in about 10 years and also because the youth unemployment rate is 15. 4% which is too high. Operational reasons In terms of coffee production about one third of all the coffee produced in the world is attributed to Brazil and the more cherishing thing for Brazilian is hat they have maintained this top position for around 150 years (Heritage, 2014). So, the group concluded that if our core business is based on selling coffee beverages, choosing one of the biggest coffee producers in the world could benefit the speed and the costs of the operations. As said in the previous reason, the cheap labor contributed mainly for the choosing of Brazil as a target country because prà ªt should consider the vertical integration of some coffee beans plantations and production warehouses. Since Struck entered the Brazilian coffee market they already bought mom of the biggest coffee plantations in Brazil in order to control all the process from the harvesting to the final product. Consequently, this allows them to create a monopoly in this sector becoming an entry barrier (5 forces of Porter) for potential companies that would like to enter. Since Prà ªt a Manger has the financial power to buy some coffee plantations that would facilitate them in terms of costs and of operations. Secondly, it is important to mention the recent enhancement of the Brazilian roads and train ways because the country is so big that if they were in a bad state that could affect Preps shipping of coffee and other fresh rodents creating at the same time delays on the store replacement. Sporting reasons During the 2014 summer, the world stopped to watch the FIFE World Cup in Brazil. This sporting event created a lot of revenues but also a lot of investment in infrastructures by the Brazilian government. From this experience, Brazil created infrastructures that are prepared to generate cash flows into the country. According to the Guardian, the World Cup added $13. Ban in the Brazilian GAP (Betimes, 2014) for the year. One of the reasons why prà ªt chose this country is because in 201 6 Brazil will also receive the 01 6 Olympic games in ROI De Jeanine, one of the chosen cities for Prà ªt a Manger expansion. We believe that this worldwide event that involves more sports than football will bring even more revenues because more tourists and athletes will come and consume in a more extended period of time. Coffee habits and consumer patterns In certain extent Brazil is a very interesting country regarding the customers behavior. Out-of-home consumers are looking for different types of coffee beverages, namely espressos, cappuccinos and other milk-based preparations, different from the traditional filtered coffee they usually drink t home (Brazil Bar, 2014). They are also more inclined to pay more for higher quality coffees as compared to previous years. It is because of the above- mentioned reasons that the group also chooses Brazil. In addition, their purchasing power is increasing due to the enhancement Of the standards Of life, so we expect that if Prà ªt a Manger decided to penetrate the Brazilian coffee market they would succeed in terms of cash flows growth. Canada Canada is really similar and close politically, economically and culturally to the United Kingdom (UK) and the United States (US) where PRÊT has implemented itself very successfully. That is the main reason why we have chosen to enter this specific country. Furthermore, other factors specific to Canada make this country such an interesting market to enter for PRÊT. Political factor Canada is a parliamentary democracy and a free country. The head of state is none other than Queen Elizabeth II. Therefore, Canada and the LIKE are very close politically. Economic factor Canada is a developed country with a free market that makes it easy for a foreign company to open a business in this country. Besides, the country received the highest grade of AAA by COFFEE for its risk assessment and business climate in 2014. Forbes magazine even ranked Canada as the best country for doing business in 2013. It is also one of the wealthiest countries in the world. Canadas economy is also very close to the US and the EX. ones, and especially from the UK. In fact, a free-trade agreement ACTA is to be signed within years between Canada and the European Union (Foreign Affairs, Trade and Development Canada, 2014). This will lead to even more economic relationship bet/en the two regions. And currently, the UK is one of the strongest economic partners of Canada. Finally, the cost of entering the Canada would be affordable. It will be similar to the US operation. As a result, we should gain some benefits by expanding our sales. Demographic, social and cultural factors Canada is a very big market. Currently, more than 3 million people are living in this country and 54. 5% of the population is between 25 and 64 years old which is our target age. Furthermore, an important part of Canadas population comes from England and France, so the brand is already present in the minds of potential consumers. As English and French are also both official languages, we will not have to translate our advertising for the ascription of our products in another language. Moreover, there is no specific food restriction due to religion. Lastly, obesity is quite high in Canada so it could be a good strategy for us to play our healthy fast food card. Finally, Canada is extremely close culturally to the LIST and the KICK. In fact, the Hefted cultural criterion for these three markets are, if not the same, really similar (Hefted center, 2014). This can be a real advantage for PRÊT as they can use the same strategy used in the LIKE and the US, and it is likely to be a success. Geographical factor Canada is the 2nd biggest country in the world. It has a border with the US from which more than of its population lives within km (CIA, 2013). Prà ªt is already set on the east cost of the IIS so it is a way to expand in America. There are lots of big cities in Canada as 80. 7% of the population live in a town (major urban areas in 201 1: Toronto 5. 573 million, Montreal 3. 856 million, Vancouver 2. 267 million, Calgary 1 . 16 million, Ottawa 1 . 208 million, Edmonton 1. 142 million). This is an important point as Prà ªt only opens in big cities. Consumer food and drink habits Historically, the Aborigine, English and French cultures has influenced Canada. As a consequence, Canadians are used to eat fresh and healthy food. Moreover, Canadians are huge coffee drinkers. According to the Canadian Coffee Drinking study 2013, coffee is the second most consumed beverage in 201 3 and 65% of adults seem to drink coffee regularly (Coffee association of Canada, 2013). Likely to impact? As we have seen before, the political and monetary risks are really low regarding Canada but the competition is actually quite tough. Moreover, Prà ªt will have to consider a few economic, cultural and political issues when entering the market, which are likely to impact negatively on its equines, if not considered seriously. Competitive risk First, Preps main competitor, Struck, is already very well implemented in this country (Struck, 2014). Second, a lot of coffee shops have already seized the opportunity of settling into Canada so competition is tough. Local standards of products and practices in pricing, distribution, and advertising are similar than in the US. Economical issue Currently, unemployment and poverty are quite high in Canada. In fact, 7% of the population is unemployed and 9% live under the poverty line (CIA, 2013). This could have an impact on our revenues since our products are quite expensive and since we are targeting businessmen and women. Cultural Issue There are two different cultures in Canada: a culture of Quabeck and an English Canadian culture. Hence, we may need to adapt our products differently for each of those cultures. Actually, Quabcoos seem to have better food habits than the rest of Canada (Louise Limited, 2008). Whats more, French Canadian is slightly different from the French that is spoken in France. For example, Canadian use the French word submarine when referring to what is called in France a sandwich (Doctrinaire des expressions ubcozies, 2007). That is why we cannot use the exact same marketing strategy we used in France. Political and legal issue Canada is composed Of 10 provinces and 3 territories. Each province has different registration procedures and regulation fee (CIA, 2013). Therefore, it could become really complicated to settle in different provinces at the same time. It would be the same as entering into different countries at the same time. Other issues Geography is also an issue PRÊT should consider when entering the market. The climate varies from temperate in south to sybaritic and artic in north. There are mostly plains with mountains in west and lowlands in southeast and only 4. % of the land is arable (CIA 2013). This could be a danger for the production, supply and conservation Of food. Germany Germany is one of the most developed countries in the world, from an economical, technological, political and social point of view.

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